I would choose green for these reasons:
People who like the color green tend to score higher in intelligence, I'm sure there are a lot of people on this forum for example, that like the color green.
Green relates to recycling and the "green movement"
Millions and millions of dollars have already been spent in advertising in order to relate the color green to recycling, renewal, natural, etc. I would want to take advantage of all the millions spent, without having to incur any of the cost myself.
And, erm, green M&Ms.
Scott
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