Taking over an established business ask for goodwill is included in the transfer, also remember your possibly accepting liability’s.
The following are some examples of what can be categorized as goodwill.
This is not a comprehensive list:
- Reputation
- Brand or trade name recognition
- Websites, Domain names
- Trade Secrets, recipes
- Customer list, Exclusive supplier list
- Copyrights, Trademarks, Patents
- Licenses, permits, regulatory approvals
- Contracts
- Accreditations
- Developed Processes
- Proprietary Designs, Proprietary Know-How
- Customized Software Programs
- Step-by-Step Training Systems
- Customized or Proprietary Databases
- Published Articles or Industry Press
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