here is a true story about judging a book by it cover: in the late 70s and early 80s, I moved from selling yellow page ads for ma bell to truck sales at Dongnessbros Ford in the oil patch of Tulsa OK. I didn't know who to sell to, but I also didn't know who not to sell to so when a ragged old man came on the lot in worn down boots a torn shirt, and old oiley floppy hat, the other salesmen just said he cant buy any thing look at him, me not knowing any different went out to wast my time any way. Half of those guys were independent wild catters (oil men). with in a year I was top sales man and with in 3 years I was a grand master sales consulter at ford international (top 2% in sales world wide) stayed there for 4 years at the top until I opened my first lot. just because I didn't judge people by their looks or vocation one year I sold 652 trucks the next I sold 712 the 3rd year I added 600 LTD hiway patrol cars, just because I didn't judge and got referrals from every where.
one day while still at ford this young guy in his early 20s came in all raged from hard work and wanted a truck. he couldn't read or write, and when I asked his employment info he said he was a wood cutter. my finance manager wouldn't even look at the app over the next 3 days, but I had a feeling about this kid. so after 3 days of stalling him off I finally had to tell him the deal was kicked out of finance. he sat there for a few minutes and then got out his worn billfold and search through it for ten min. he then handed me a card, and just said call this guy. "this guy" turned out to be the VP of a well known large local bank. he asked me the customers name and date of birth and a description, after getting the info he asked what he was trying to buy. I told him , A 1 ton cheepie dulley about $10,000 new. the bankers reply was give him any thing he wants with in reason hes worth about 3.5 million.
turns out he was the son of a wildcatter who along with his wife had died in a private plane crash a year or two before. judge people by who they are, not by their looks or what you think they are.
just think how great the world would be if every one did. just my .02
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