Approaching businesses

Originally Posted by BurlyGuys

Never, ever, ever mail a brochure. It is the simplest way for them to get you off the phone. If you have printed materials just show up with them and a big smile on your face reminding them what they said (hard to argue with if they told you to send a brochure) and since you were "in the area" you thought you'd just drop it off. Gives you a second shot at them. Mailed brochures go right into the circular file.

I get what you are saying, and I have pounded the pavement myself to more door and for many more miles than I care to talk about. But! I did the every door direct mailing through the post office and have secured 2 of my biggest account through that. The cost was minimal and the return on those 2 accounts alone has been monumental to myself and my business. I do prefer to go to every person myself, but I can not cover the ground the post office can. I still do the door to door thing also with good results. I guess for me it is a all around approach.

Originally Posted by msearl3244

I get what you are saying, and I have pounded the pavement myself to more door and for many more miles than I care to talk about. But! I did the every door direct mailing through the post office and have secured 2 of my biggest account through that. The cost was minimal and the return on those 2 accounts alone has been monumental to myself and my business. I do prefer to go to every person myself, but I can not cover the ground the post office can. I still do the door to door thing also with good results. I guess for me it is a all around approach.

Every door direct mail? Absolutely! What I am saying is if you have a telephone conversation with a prospect the easiest brushoff in the world is "please mail me a brochure."