To Pay or not to Pay for Ewaste ....

Originally Posted by shendog

I'm in a high-volume market in Atlanta. There are plenty of competitors doing the free pickup thing here, and I was determined to differentiate my company from theirs in a number of ways. One way was to actually pay for pickups of equipment. This was not an easy decision as it was going to have a direct impact on my bottom line. Combined with exceptional customer service including prompt return calls, clean appearance and quick pickups, it was a huge winner for us. We have increased in acquisitions and sales each month over the last 2 years. Surely there were some jobs done at a loss, but when I look at the aggregate sum it was a good recipe for success. Keep in mind I transitioned fast from picking up small loads of equipment from residences, thrift stores, etc., and focused almost entirely on corporations. If possible, make an investment in your first impression as it could make or break a deal. My first expenses were logo/business cards and polo shirts with the logo. Next came a bigger investment with a good website. Not long after I ditched the pickup and went with rental trucks, and then my own Sprinter van. You have to measure your investment based on ability to pay, but these things will help you land the bigger accounts. Dont overpay for your product either, and offset some costs by offering fee based services like data destruction and de-installation. The big scrap yards cant compete with a hands-on owner giving personal attention to their project.

Shendog: VERY well put and articulated! Well Done Sir!