I am considering it because it gives you the ability to highly target mailing lists with cards and flyers specifically designed by you and tailored to the audience you are trying to reach.
For instance: "We buy scrap metal" to collision shops, auto mechanics, appliance repair places, hvac, plumbers etc.
"Free appliance and tv removal" to hotels and motels and colleges.
"Commercial Property Cleanouts: to property managers and commercial realtors.
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