New Advertising Pieces Every Door Direct Mail

Thought I'd share pics of my new EDDM postcards I just ordered for my junk removal business. Don't even have them yet but I am very excited. Any day now.




Sorry for the poor quality. Couldn't convert the pdf to jpgs so I photographed off my computer screen.

Very nice! Classy and professional!!

Nicely done Burly.

Just in time for spring cleaning.

I really like your logo. Did you create that?

Originally Posted by poundigity24

I really like your logo. Did you create that?

Mrs. Burly is the marketing genius behind the brand!

Originally Posted by burrage1

Two things...

1.) The flyer is awesome. I have been thinking of having some door hangings made up so this is right on time for me. It looks great, clean and crisp and very professional.
2.) The flyer is awesome. I need one, I wonder if you'd lend out Mrs. Burley's marketing skills to a fellow scrapper for a small fee! I just paid 345 for a logo designer and don't wanna pay another 300 for doorhanger designs!

Mrs. Burly only does work for large businesses and Mr. Burly, unfortunately. Small businesses can't afford her. I got really lucky here!

Very nice.

Oh HELL Yeah! Boxes arrived today, the first cards start going out Monday!

where did you purchase them from?

Okay, here we go. Took the first load of EDDM postcards to the post office today, where
they educated me on everything I did wrong. Wasn't too bad, I followed all the instructions
EXCEPT to insert a facing sheet into each bundle. Took me about half an hour to get compliant,
including time to run to the ACO next door to make copies.

Here's my breakdown on costs:
Printing of 5000 cards $375.00. (Yes, I get a REALLY good printing deal!)
Mailing of 5000 pieces @$0.16 each $800.00. (Yes, postage went up since they introduced the program.)
Total of $1175.00 expended.

Response rate on mailing pieces is considered GOOD at 2%, but let's say I get less than that.
Also, responses aren't always immediate. Sometimes people hang onto these things for a while
before they call.
Additionally, my average job is tough to define, but let's say it is $200.00 per job.

Expected revenue:
at 1/2% 25 responses x 200 = $5000 - $1175.00 = $3825.00.
at 1% 50 responses x 200 = $10,000 - $1175.00 = $8825.00.
at 1.5% 75 responses x 200 = $15,000 - $1175.00 = $13,825.00.
at 2% 100 reponses x 200 = $20,000 - $1175.00 = $18,825.00.

As they say, your results may vary.

I would be very disappointed at the 1/2% results, but that would still be enough return to continue the program.

I'll keep ya posted.

Thanks Burly. This is a great reference for members considering doing this.