AdmiralAluminum 
well what makes me different around here is simple I always answer the phone or text and never turn anything down now i only charge for like crt or appliances out of town cause of gas or if tvs are over 25in and i keep my prices the same weather some like it or not i will even tell people about cfcs if they want to send their stuff to them.
there is so much waste to go around that competition is only there from the people who bleed for this business and its few and far between. the flashy crap only works on the smallest of percentage of people. word of mouth and small easy ads work the greatest as long as your will to do the work.
if the job is greater than what you can do say yes and sub contract someone to do it and oversee everything so your a$$ is covered but never turn anything down never.....
gift cards are crap easily forgettable things like most things people are giving you. i set myself apart with copper rounds that are 1oz giant pennies on the front with good old honest abe and on the back a big thankyou with all my business info so people can show it off talk about it and keep it to always spark a conversation. it may sound like flash cause its shinny but its just a better business card that lasts
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