When someone imitates you, you're on the right track.
When I opened my computer repair store, the other local store tried to push us out. We proceeded to then run radio and newspaper ads for $30 virus removals. They refused to compete there, and I quickly gained market share. I think the other place is going under now, but in the last three years, they never tried to compete with us on price.
Can you offer something? The easy way would be to pay for materials, or offer some type of "reward" like the other guy does.
I see $3 coffee cards coming!
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