Assuming you have a truck already, you don't need $5000.
You give me a reliable truck and a map and turn me loose in any decent sized American city and I will get by. In some cities, I'd do quite well, in fact. Sure, you could spend 5K getting business cards & websites & whatnot, but you'll get more business with a solid application of busting your A$$ than you will with any website.
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