Basic franchise model. You get the benefit of a branded business name. No one else can use that name in your "territory".
Think of Service Clean or Stanley Steemer. Obviously other companies work to gain customers in the same regions but there won't be two Stanley Steemer outlets competing against each other.
The benefit to a scrapper is that a small operation can appear much larger because of brand recognition.
Two Men And A Truck
Molly Maids
McDonalds (actually most chain restaurants)
Liberty Tax
Curves For Women
Maaco
Red Wing Shoes
...and so on.
FWIW I think its a great idea.
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