Before mega trucking companies took over the industry and mega regulations took over the roadways, most trucks were driven by owner-operators who would actively seek loads, and those needing loads delivered would actively seek a trucker. As trucking companies began to emerge, they didn't want their trucks being used by a company driver to deliver loads on the sly, and began putting "not for hire" on the door of their trucks
What it actually means today seems to be anybodies guess
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