I posted the picture of one of the first McDonald's as the place is a Southern California landmark, the fact that this restaurant survived is a testament to the McDonald brothers as they knew it was a place that should stay as is. They also wanted it to be a reminder to Ray Kroc, the man that the brothers sold one of the first franchises to. Mr Kroc would later take control of the company, making the McDonald brothers very wealthy, but nothing compared to what they should have made. When they sold to Mr. Kroc, there was two contracts, a written one and a verbal one, Mr. Kroc only honored the written one and not the "Gentleman's Agreement", that was more important to the brothers. They never allowed the corporation to make the image makeover to this place, a "little" reminder about integrity and honesty.
The building and it's "golden arches" are nice and historic, what is most significant to native Southern Cal. is the neon "Speedee sign" on the corner and can be seen for some distance at night. Way before "Ronald McDonald" as a corporate mascot, there was Speedee the hamburger mascot. He represented and stood for the "Speedee Service System" the innovation concept that the brothers invented and developed, Speedee put the "FAST" in fast-food. The McDonald brothers introduced Speedee and the Speedee Service System in 1948 way before Ronald McDonald the mass marketing system.
Rog - I thought of Taco Bell and McDonald's and your thread about lower beef prices as there is a connection or two. At the core to both companies was one key ingredient, BEEF or hamburger. The way they sold hamburger was the common denominator to both companies success. These companies made history and affected most of us in some way, then, now and for years to come. Probably influenced beef prices just a little too!
Interesting note about Glen Bell, one of his favorite interest was agriculture. A big supporter to 4-H clubs and in 1993 he opened "Bell Gardens" 115 acre working garden to teach students about growing the food we eat. Bell Gardens is located in Valley Center, Ca., a great place to visit if your in the San Diego area. A working garden, with a large produce and fruit selection, you can learn to grow,just about anything that can grow in some good dirt. They sell what they grow to sustain the garden, I always like to buy what ever is in season when I'm down there. There is also garden tours, hay rides, antique tractor displays and a very large "miniature railroad" that you can ride on. All free and one of Mr. Bells way to "gave back" to the community. He started this garden for students and all of us to remember, food just isn't at a fast-food place and it all starts with "DIRT".
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