It would be immoral, IMO and it is definitely illegal in FL. With the Governor's declaration of a state of emergency, all price increases have to be justifiable and warranted and within a certain percentage. Beyond that, it is considered price gouging and included possible jail time. These rules were put into place after Andrew when lots of folks did exactly the sort of thing you are talking about with generators, gas, water, etc.
Regarding the hurricane shutters, be a man and tell these customers that you have a schedule and cannot make it to them because, as an honest businessman, you take care of your regular customers as promised.
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