Your main competition is everyone else advertising their services, whether they're
scrap metal & appliance pickup and removal, to electronics & computer recycling & data destruction.
You need to find a way to inform the rest of the local population about your services. Think about where everyone else advertises, and from that, think about who they AREN'T advertising to. Who DOESN'T browse CraigsList? Who DOESN'T look at bulletin boards with business fliers on them?
My grandparents live in a (very large and upscale) "Senior Citizens Community". It had a very large, widely read, email "Bulliten" that anyone can contribute to. Once every other month, I have her include a short paragraph about how her grandson has a freelance
electronics recycling company, and if they have any old or broken electronics or appliances taking up space, he (I) will come pick them up and remove them. Key points she includes is that it is a free service, the items are recycled versus sent to the landfill, and for those concerned with safety, they can request a Certificate of Data Destruction for their old computers/cell phones.
Not only is that a HUGE audience itself, but there seems to be a noticable trend of them all having old tech. items (the old, heavily gold plated treasure
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) . They're all senior citizens, so having someone come and do the heavy lifting is appealing to them, along with it being a free service ("fixed incomes" and whatnot). Most even are excited about their items being recycled. Nearly every point that I emphasize is a point that appeals heavily to them on some personal level.
This gets me items from individual homeowners with garages full of junk (a high percentage of which is working and resellable), and it also brings me items from friends/next of kin when a community member passes away (something that happens rather frequently in these places.. ) who need help clearing out the deceased's property, and a lot of look & picks at Estate Sales - which go on every weekend on a large scale.
These people do not browse craigslist, are (for the most part) ignorant to the entire scrapping industry, and are otherwise in the dark on what the heck to do with all their old electronics and appliances. Where I live, if your trash does not fit in your standard, city issued trash bin, it must be driven to the dump. That's something they are not capable of doing.
That's one of my best examples of what I'm talking about. A gigantic chunk of the local population that nobody else is advertising directly to. Had they not read about my services in the email newsletter (or fliers posted in the appropriate areas in their community), they would still have all their scrappy items, because they are not receiving anybody else's advertisements, and otherwise have no clue how to get rid of all the stuff.
Be creative, think like your competition, then use that to think about what they aren't thinking about. Why fight against the tons of competitors in our field over first-rights to getting ahold of the meager amounts of scrap, in amounts limited to what is has just become available? I hate having to rush to pickup a small cache of items, as soon as it became available - wasting time and fuel on a trip for a small load, just because if I don't grab it right away, my competition will. Competing sucks, it's stressful, and it's costly. Constantly trying to find ways to best your competitors for scrap, even having to offer to pay a small fee for it - a business practice I'm NOT against, for the record, but I believe if anything WE should be getting paid for our hauling services.
Why fight the same battle EVERYONE ELSE is fighting, when you can reach out to an untouched, potential goldmine, of unclaimed scrappy loot. That's what it is about in my opinion. Getting the word out about your services to the percentage of the population who ISNT already being advertised to.
Bit of a run on, but you get my drift. You can apply this idea to different categories of citizens in your area. This is just the best example. Posting an ad on Craigslist for your services is a free easy source of scrappies, but when you look at the tons and tons of ads already on there...you realize that you've got to branch out. Only a percentage of people actually browse CList, and even fewer browse sections of it where they'd even see your ad.
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