I have been self employed nearly my entire life. There was a time when I sold on price primarily.
Until I learned to build relationships. Anyone that decides to use you based solely on price will shop you to death then shop more and ask you to meet somebodies price. The number one advantage we can have as scrappers is a professional attitude, appearance, and work ethic.
Dealing with a company that is reliable and does what it says when it says is what will make the most money. It will also get the most referrals. Networking is the key. A happy customer will tell 5 friends. An unhappy customer will tell 50. I am a solution provider first.
As far as get three estimates goes I tell them I'll be right in the top. My level of service demands it. You will not be sorry you used me. Then I tell them only the Govt uses the lowest bidder and you see what that gets.
Commercial vehicle insurance is a good selling point. It is not really much more expensive than regular coverage. HOWEVER, when you mention that regular coverage does not cover loading the truck and it doesn't I ask how they feel about paying for hurt backs, broken bones, ER visits. How's that lowest bid taste now?
The thing is even a hustle can elevated to something more. I always look for the more.
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