Consumer reviews play a key role in making decisions about purchasing goods and services. Modern users increasingly rely on the opinions of others to make the right choice. Positive reviews build trust in a brand, increase its popularity and contribute to sales growth. Negative ones, on the contrary, can damage a company's reputation. That's why businesses strive to incorporate feedback from customers, improve customer service, and offer products that meet their expectations. Ultimately, customer feedback becomes an important tool for evaluating and improving products on the market.
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